Are those eco-friendly choices really sustainable? The rise of Truly Sustainable Solutions




Early in 2013, I noticed that people were talking about environmental sustainability and the concept of sustainable development. The trend impacted my lifestyle greatly. I discontinued my printed album services for my wedding photography because everything about the printed albums was made out of plastic. I am very particular about having sustainability in business and concerned about the sustainable supply chain. I started commuting to work by bike at least three days per week with 50 km each day. When we talked about corporate sustainability in 2013, conversations were most focused on plastics and fossil fuel emissions. I was happy to see that the eco-friendly trend was growing-- the negative impacts of fossil fuels and plastic pollution were becoming known.




By the end of 2013, we humans managed to emit 35.75 billion tonnes of dirty greenhouse gases.



Sustainability defined and so I continued to live what I like to call an "eco-conscious lifestyle," like a growing number of people were doing. I learned that in the year 2016 we managed to emit 36.16 billion tonnes of earth-heating gases, despite our new environmental sustainability efforts.


In 2016 we managed to emit more earth-heating gases than the previous year.


People, including myself, continued to talk about sustainable management. I was exposed to new efforts and ideas like the zero-waste movement, bike to work campaigns, etc. My wife and I even had our own zero-waste eco-friendly wedding, too. In 2017, together we managed to emit 36.77 billion tonnes of dirty gases.


Once again in 2017, we managed to emit more earth-heating gases than the previous year.

What??!


A growing number of people have embraced an environmentally conscious lifestyle-- shouldn’t we have reduced those hot gases? What is wrong? Why are these numbers increasing year after year?


I wondered, are we really understanding the definition of the word "sustainability" correctly, or is it being wrongly used by a common man like me? Or, are we being comfortably cheated by greenwashing efforts of many unethical businesses and organizations? I began my quest to find answers to all of my questions!


Thanks to hundreds of scientists, scholars, and subject matter experts teamed up to create the Project Drawdown. Paul Hawken and the Project Drawdown team answered my questions. They expanded the meaning of the phrase "environmental sustainability" and have ranked each one of our actions based on their effect on Green House Gas (GHG) emissions.

Suddenly, my knowledge of environmental sustainability had increased from 2 solutions to 100 sustainable solutions. Wow! I was amazed. Soon after, I realized that this comprehensive list of solutions came with its very own challenge.


Focusing on 100 solutions is overwhelming, at least to me.

I learned from many successful entrepreneurs that when there are 10 tasks to do in a day, I focus only on the first 2 or 3 high priority tasks because I only have limited time available. When I focus on 20% to 30% of the work each day and am still able to get my life and my business moving forward, peacefully and happily. Its called the Pareto Principle also is known as 80/20 rule.


So, with this knowledge of what worked well for me, I applied the same concept to the solutions suggested by the Project Drawdown team. What I found was very interesting: there are 5 solutions which are so efficient that they can actually solve more than 30% of the problems. How cool is that? I call these solutions Truly Sustainable Solutions. Our team at Vyugam is on a mission to help social entrepreneurs and change-makers who are already or, willing to, working towards Truly Sustainable Solutions.


The 5 Truly Sustainable Solutions:

  • To save and grow a forest

  • To make plant-rich food easily accessible by everyone

  • To phase-out high global warming potential refrigerants

  • To manage population explosion with proper access to birth control and sex education information

  • To reduce food waste


At Vyugam, we consider these 5 solutions to be "truly sustainable" because they are extremely effective, and actionable by almost every one of us on this planet-- and they can be acted upon starting today! The other 95 solutions are actionable too, but sometimes they involve serious government movements or business and technological innovations. The 95 other solutions are less effective compared to these 5 we are focused on.


The 5 Truly Sustainable Solutions will have a positive impact on the other 95 solutions within a short period of time, too.

While the reduction of fossil fuels and the plastic-free movements are not included in our top five list, I would still like to mention that they are important changes to make in our lives. In fact, they were the first few initiatives that introduced me to many other realms of climate crisis solutions. This earlier movement inspired much of my own research, including learning about Project Drawdown.


How can you help to implement the Truly Sustainable Solutions in your life, your community or on a global scale?

My team and I at Vyugam would love to hear from you and keep the sustainability conversation going.

"The first follower will turn any lone nut into a leader and together they start a movement"

- inspired by Derek Sivers's wisdom through his TED talk: how to start a movement

FOLLOW US TO START THIS MOVEMENT

 Let's recreate a beautiful and happy world. Together!